Ever wonder how those people on the video seem to float over rocky sections of trail and backflip over 72-foot canyons? We won’t be learning to backflip but the basic skills that you’ll pick up at Saturday morning’s free clinic will inject the confidence into your riding that you’ll need to take it to the next level.
IMBA certified mountain biking instructors Dave Robinson and Sean Andrasik will be taking us through the basics of bicycle setup, body positioning, shifting, and braking. This clinic will precede the 10am Emma McCrary slow ride hosted by Mountain Bikers of Santa Cruz (MBoSC). After the clinic we will climb and descend the MBoSC built Emma McCrary trail and take time to “session” the more challenging, and fun, sections of the trail to help build skills amongst all of us!
Sean and Dave’s primary goal is for everyone to enjoy a safe and fun morning on the bike. Join us and build your confidence aboard your bike this Saturday November 23 at 9:30am at the corner of Highway 9 and Golf Club Drive!
Few things in life go together better than mountain bikes, friends, and beer. These three things are at the core of the Santa Cruz Mountain Bike Festival and a big reason that we sought to be a part of the organization that produces the event. The event also provides an opportunity to extend the reach of the conservation message and it is one of the few opportunities to get in front of nearly 10,000 people in just two days. The mountain bike community provides a perfect audience for the conservation message, fit individuals who enjoy engaging in athletic pursuits in nature, who better to coach on being better environmental stewards?
photo credit Karen Kefauver
Minimizing the environmental impact of the event goes hand in hand with messaging about improved stewardship. The planning, implementation, and follow up surrounding these efforts is termed “greening” and takes a number of different forms. Planning to minimize the event’s impact involves a tremendous amount of communication with municipalities, vendors, waste haulers, and the event marketing team. We contacted vendors and let them know that excessive packaging was the enemy. One of the largest components of municipal waste streams is packaging and it surrounds nearly everything we purchase. We worked with the county to ensure that we were in compliance with their progressive ordinances; they have banned Styrofoam food ware and plastic shopping bags. We contacted the hauler to secure wheelie bins and dumpsters in the appropriate ratio, as well as compost bins. We also worked closely with our marketing team to ensure that we messaged our participants to carpool or ride their bikes (People Power provided bike valets). We even managed to run completely off the grid thanks to the support of three local solar companies (Allterra, Sandollar Solar, and Moved by Bikes).
The one aspect that excited me the most was the challenge to eliminate the need for bottled water at the event. As every athlete knows water is the most crucial component in assuring performance. With multiple competitive events from short track and pump track races to a dirt jump competition we had to have water available to our guests. But bottled water is emblematic of a plague that continues to wreak havoc on our environment, marketing. Most people have been sold the idea that bottled water guarantees safety and convenience, but in reality it delivers neither.
- Municipal water quality standards are higher than those of the bottled water industry
- Tap water is available from every tap, not just at the supermarket or convenience store.
- Tap water is cheaper than bottled, averaging $.0025/gallon vs $5.00/gallon on average in America.
Prior to the event Inspired Stewardship developed a relationship with Zuvo Water and in concert we developed a water dispensing “bar” that delivered high quality, great tasting water at no cost to our visitors. Our marketing efforts encouraged visitors to bring their own container and for those who didn’t we provided an environmentally friendly cup. Those with camelbacks appreciated the water the most as they were able to refill their water bladders with some of the best water they had ever tasted. And it was at the water station that we were able to deliver the reinforcing message that they were saving oil and money by drinking tap water, win-win!
In the end our guests were treated to an experience that left a very small footprint on the planet and instilled a renewed sense of community and responsibility for the environment. I can see those that purchased our stainless beer mugs lounging after a ripping ride for years to come looking at the logo from the Santa Cruz Mountain Biking Festival thinking, what fun. Now turn off that computer and throw your leg over your bike and make the world a healthier place!
Scott’s Creek Late Session Anyone?
Every day that we have the opportunity to get on the water is a gift. The farther we travel the more we realize how fortunate we are in America to be surrounded by clean seas. But they need our help. Our rivers and seas are filling with trash at an ever increasing rate. Plastic packaging, cigarette butts, plastic shopping bags, the list goes on. What kind of person would accept the challenge of stemming this onslaught?
Join the team for International Coastal Cleanup
Last year nearly 600,000 visionaries picked up 9 million pounds of trash from beaches and rivers in 153 countries on International Coastal Cleanup Day. This year we are faced with a daunting new challenge, the first signs of debris from the Japanese Tsunami are starting to reach US shores. NOAA estimates that of the 5 million tons of debris that entered the sea off Japan, 1.5 million tons remained afloat and entered the Pacific Gyre. This spring the first signs of that debris started landing on the west coast of North America. Now, more than ever, the ocean needs our help.
Your effort can prevent this!
Saturday September 15th marks the 27th year of Ocean Conservancy’s International Coastal Cleanup. This is the opportunity that you’ve been waiting for, a chance to spend the morning with your friends at the beach, pitching in to help the earth’s greatest natural resource. The sea not only feeds us and provides the bulk of the oxygen that we breathe, it also provides endless recreational opportunity. It gives us the chance to take a deep breath and take stock of all that we are so fortunate to have. A chance to realign our priorities of health, family, and friends. So please join me and your friends for a few hours beginning around 9 am on Saturday and join the largest volunteer conservation effort on the planet. And start paying back our ocean for the bounty that she provides us every day. For a list of your local sites visit Ocean Conservancy’s website here, or simply head to the coast and pitch in!
“Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed, it is the only thing that ever has.”
A great opportunity to join fellow athletes in one of the most spectacular riding settings in CA!
Tahoe Fat Tire Festival | September 20-23, 2012 – Squaw Valley, CA.