Thanks Russell and Civinomics for covering the bag ban issue in Scotts Valley. You can be certain I’ll do everything I can to avoid spending money in Scotts Valley. If their council can’t be bothered to do the right thing for the environment then I can’t support their businesses that will most likely continue to dispense the single use plastic plague.
Ever wonder how those people on the video seem to float over rocky sections of trail and backflip over 72-foot canyons? We won’t be learning to backflip but the basic skills that you’ll pick up at Saturday morning’s free clinic will inject the confidence into your riding that you’ll need to take it to the next level.
IMBA certified mountain biking instructors Dave Robinson and Sean Andrasik will be taking us through the basics of bicycle setup, body positioning, shifting, and braking. This clinic will precede the 10am Emma McCrary slow ride hosted by Mountain Bikers of Santa Cruz (MBoSC). After the clinic we will climb and descend the MBoSC built Emma McCrary trail and take time to “session” the more challenging, and fun, sections of the trail to help build skills amongst all of us!
Sean and Dave’s primary goal is for everyone to enjoy a safe and fun morning on the bike. Join us and build your confidence aboard your bike this Saturday November 23 at 9:30am at the corner of Highway 9 and Golf Club Drive!
After checking the forecast for the day (wind variable, five knots or less) I headed down to the harbor with a good bit of concern. What could new sailors possibly gain from sailing lessons without wind? Little did I know that the ocean would come to our rescue, once again.
Two snoozing humpbacks blew fishy snores at us while we drifted around them.
Few things in life go together better than mountain bikes, friends, and beer. These three things are at the core of the Santa Cruz Mountain Bike Festival and a big reason that we sought to be a part of the organization that produces the event. The event also provides an opportunity to extend the reach of the conservation message and it is one of the few opportunities to get in front of nearly 10,000 people in just two days. The mountain bike community provides a perfect audience for the conservation message, fit individuals who enjoy engaging in athletic pursuits in nature, who better to coach on being better environmental stewards?
Minimizing the environmental impact of the event goes hand in hand with messaging about improved stewardship. The planning, implementation, and follow up surrounding these efforts is termed “greening” and takes a number of different forms. Planning to minimize the event’s impact involves a tremendous amount of communication with municipalities, vendors, waste haulers, and the event marketing team. We contacted vendors and let them know that excessive packaging was the enemy. One of the largest components of municipal waste streams is packaging and it surrounds nearly everything we purchase. We worked with the county to ensure that we were in compliance with their progressive ordinances; they have banned Styrofoam food ware and plastic shopping bags. We contacted the hauler to secure wheelie bins and dumpsters in the appropriate ratio, as well as compost bins. We also worked closely with our marketing team to ensure that we messaged our participants to carpool or ride their bikes (People Power provided bike valets). We even managed to run completely off the grid thanks to the support of three local solar companies (Allterra, Sandollar Solar, and Moved by Bikes).
The one aspect that excited me the most was the challenge to eliminate the need for bottled water at the event. As every athlete knows water is the most crucial component in assuring performance. With multiple competitive events from short track and pump track races to a dirt jump competition we had to have water available to our guests. But bottled water is emblematic of a plague that continues to wreak havoc on our environment, marketing. Most people have been sold the idea that bottled water guarantees safety and convenience, but in reality it delivers neither.
- Municipal water quality standards are higher than those of the bottled water industry
- Tap water is available from every tap, not just at the supermarket or convenience store.
- Tap water is cheaper than bottled, averaging $.0025/gallon vs $5.00/gallon on average in America.
Prior to the event Inspired Stewardship developed a relationship with Zuvo Water and in concert we developed a water dispensing “bar” that delivered high quality, great tasting water at no cost to our visitors. Our marketing efforts encouraged visitors to bring their own container and for those who didn’t we provided an environmentally friendly cup. Those with camelbacks appreciated the water the most as they were able to refill their water bladders with some of the best water they had ever tasted. And it was at the water station that we were able to deliver the reinforcing message that they were saving oil and money by drinking tap water, win-win!
In the end our guests were treated to an experience that left a very small footprint on the planet and instilled a renewed sense of community and responsibility for the environment. I can see those that purchased our stainless beer mugs lounging after a ripping ride for years to come looking at the logo from the Santa Cruz Mountain Biking Festival thinking, what fun. Now turn off that computer and throw your leg over your bike and make the world a healthier place!
Wait, wait! I thought downhill mountain biking trails destroyed ecosystems, what are you selling here? Isn’t downhill mountain biking all about young kids skidding down sheer cliffs, creating huge ruts that carry all the dirt off the mountain? In a word, no.
Gravity trails are another term for steeper than average trails designed for descending. They are indeed typically frequented by the younger portion of the mountain biking demographic that is more endorphin driven. I’ve heard of these riders referred to as the Red Bull generation more than once. This is the group most often targeted as bad for the image of our sport and are at the nexus of the trail access controversy. They are sometimes identified as the “rogue trailbuilders” who are cutting lines on the hillside that are most prone to erosion. They are often ostracized within the sport and targeted by authorities for ticketing on the “illegal” trails that they prefer. And they are our best hope for environmental advocates for generations to come.
Without trails or representation the gravity set will continue to be pushed to the margins of our sport except in the handful of mountainbike parks and enlightened trail systems here in America. History shows that marginalized populations push back against convention which creates conflict that often results in police action and a negative perception by the community at large. And if convention succeeds, they relent and move back into the shadows and abandon what they love. Do we really want more kids spending their lives inside playing video games rather than outside, getting fit, working in the wilderness?
Now instead of a circle of kids around a police officer with his ticket book out imagine them lined up with shovels and McLeods in hand on your favorite trail. Imagine your city council meeting packed with high school students taking their turn in front of the microphone imploring the need for more sustainable trails. Imagine your kids training all year on local trails to tune up for competition around the country. Isn’t that a better picture? This is a reality in Canada and New Zealand, and a rare sight here in the US.
Sustainable gravity trails exist around the world and they are spawning an enlightened environmental ethic. Not only do these trails provide opportunities to learn about building trails and protecting wilderness, but they lead to wiser personal choices that benefit the environment (think re-useable water bottles, trash cleanups, and diminishing carbon footprints). Activity in the outdoors provides time for reflection and provides a perspective on humankind that can’t be had in front of the TV, in the car, or in the boardroom. Gravity trails aren’t just for the youth either, there are plenty of aging adrenaline addicts out there. And we need to get the ball rolling.
The future of our planet rests in the generations to come. The next John Muir is taking the bus to school today and will ride their downhill bike afterwards. And she desperately needs a legal place to ride that bike. If we criminalize their favorite activity, their love for the trail, who will be left to take care of it? Gravity trails can save the environment. Please join me in supporting the development of more gravity trails. Learn about what is happening in your area to support trails by joining your local mountain biking club or visit IMBA to see what they are doing nearby.
You may be starting to wonder what the weird photos are in the margin of this site. Looking closer they are, yes, trash. Trail trash. So…what’s the deal here?
I hate trash. I love trash. Trash tells us so much about who is directly impacting the environment beneath our feet. For the past seven years I’ve studied ocean trash, picking up refuse that is floating in the water and on beaches. Good money in it? Nope. I’ve been doing it to learn about who is polluting and where. Not so easy to sort out considering ocean currents, photo degradation, and marine organisms’ rapid population of anything in the water. But we’ve leveraged this information to help support Styrofoam and plastic bag bans, to help regional planners understand how their cities impact our ocean, and to educate the public. The end result? Marine debris collection and advocacy is at an all time high and densities of targeted waste are already declining. But why on land?
I love trails. I love chasing the guy in front of me, I love nudging my buddies into the bushes as were blasting down the trail, I love the endorphins that come from a strenuous ride, and I love stewardship. I am a fan of nearly every activity that gets more people out into the wilderness. I firmly believe that if we want people to fight for the environment, they must first love it. But trash detracts from that love. Trash demonstrates a lack of respect for the environment and those that love it. Trash also demonstrates a misconception that has been held by too many for far too long, that the earth will take care of all our mistakes. The best way for me to demonstrate my love for the trail is to pick up after those idiots (and show up for trailwork days)!
So what do the photos show? Too many people still use single use waterbottles. Cigarette butts…really! That’s how we enjoy the fresh air? Beer cans, check. Plastic packaging, of course. The bulk of what I pick up daily is packaging and plastic bags. But what are those tiny rectangular bits in the photos? The torn off tops from energy packets (Gu, no thank Yu!).* Who uses those? Cyclists and runners primarily. I see 10+ cyclists for every runner, so I think it’s mostly the cyclists. And students. My ride takes me through the UCSC campus, so I see the streets and trails twelve months a year. And there sure has been a whole lot more trash blowing around campus since September 22 this year….
How do you express your love of the trail? Pick up the trash. Come on people! Every time somebody sees you doing the right thing it triggers a significant pause. Why is he doing that? What is he picking up? Who dropped it there in the first place? Get your whole crew onboard, imagine the impact then!
Please join us in being part of the solution, and help spread the love known as environmental stewardship. Trashing our trails is counterintuitive…trail(or) trash, you can be the difference!
*Of note on litter leashes, Gu has made a point of arguing that they save 20-40% on packaging by not including a litter leash. Saves them cash and arguably saves the planet’s resources. But how many complete packets do you see in the photos? BTW, Clif Shots have the litter leash. Does big trash absolve some of the little trash challenges? You make that decision with every purchase you make.
“WHOOOAAAA!!”… the unmistakable, unabashed howl of getting airborne on my bike, flying through the crisp air and feeling like I suddenly grew wings the size of an albatross! THUD. That would be the jolting sound of my body slamming into the dirt and reality setting in as I realize neither my bike or I have wings of any sort and the log I was trying to huck over had attacked me and pitched me into the terra firma. Dragging myself up from a rather pretzel-like position, I look up and catch the highly amused expression on my partner Dave’s face…and then the Geico reptile blows by us both on a tricycle.
All true with the exception of actually seeing the famous car insurance critter on wheels. That’s only partially true because it happened in a dream I had last night. I woke up from this unique reverie with an intense desire to head out for a long, grueling ride on the trails (sans the Geico charger), and it couldn’t happen fast enough. Oh wait! This little thing called ‘LIFE’ with its day to day responsibilities, challenges, and ceaseless to-do lists must take precedence over my insatiable thirst to pedal myself silly for several hours.
I opened the bedroom curtains and saw another beautiful day had begun in Santa Cruz with cerulean blue skies, the temperature hovering around 65 degrees, and a refreshing light breeze carrying a mildly salty scent from the nearby sea. Despite the fact that I had budgets, resumes, chores, and the always harrowing task of figuring how to stretch one paycheck to the next on my mind, all I wanted to do was RIDE. My mind drifted to the last time I embarked upon a major pedal that literally left me writhing on the pavement with every muscle in my body on fire; the Demo Forest in Aptos, CA.
Demo is brutal. Elevation Gain/Loss +4,568/-4,439…sweet single-track trails and some epic technical sections but the climbing is truly diabolical in my humble opinion. Dave was preparing me for this ride for weeks, and I worked for it though in the end I realized I could have pushed myself a bit harder. No, I am not a masochist. Anyway…it’s incredibly beautiful up there (literally in the middle of nowhere), almost otherworldly. The color green played itself out in a million personalities, from neon to lush and darkly mysterious. How I noticed this while I was dripping with sweat, mumbling incoherently to myself, and questioning what I did to deserve such suffering, I’m not sure.
The agonizing ascension was well worth it. Pedaling downhill, carving through epic berms, and hauling my bike into the air beneath me made me forget about the trials and tribulations of everyday life. I was in the thick of it, enjoying the total mind-body-spirit connection with nature that’s unlike anything else.
My daydreaming ceased right there when my cell phone began to vibrate annoyingly against my leg. I knew I didn’t have the time to do a Demo-type ride so I handled my necessary tasks, hopped on my bike, and rode a couple miles out from my house to West Cliff Drive (one of the most visually stunning roads in northern California, with ocean views that humble your heart and calm your soul).
My point? Getting out of the proverbial box and enjoying the fresh air is a necessity. You don’t always have to show your appreciation for nature by zooming at breakneck speed down a steep trail (or surfing a wave big enough to topple the Empire State Building) because sometimes mixing it up and slowing down allows you time to really notice the beauty that surrounds you. When you take time to notice it, you begin to love it, and when you love it you conserve and protect it.
This Saturday is Make A Difference Day. If you can’t make it Saturday join us Sunday at Nisene Marks State park (on the south side of Demo Forest) from 9:30 to 2 pm. Think about what you love about nature, and sign up for a project this weekend. “We make a living by what we get; we make a life by what we give.” –Winston Churchill
Thanks Brady for such an eloquent description of the principles behind Inspired Stewardship!
Pumped up – adj. – to be very excited…
Pump track – n. – a low risk dirt circuit designed for bicycle riding by all ages and skills.
Pump tracks are one of the most exciting aspects of mountain biking to arrive on the scene in the last ten years. They require only the most basic of bicycles and skills to be enjoyed, and are a very low risk endeavor. They don’t require mountains or heavily constructed stunts, and can be built in an area as small as 20’ x 40’. Pump tracks have sprouted around the world, from backyards to public parks to the granddaddy of all destination resorts, Whistler. In an age when gear continues to improve and differentiate our sport pump tracks are the great unifiers. I challenge you to go visit a pump track and not see at least three of the following; a teenager, a bmx bike, a parent and their child, a full suspension bike, or a pack of local kids pedaling whatever they’ve got.
Santa Cruz is a town of contradictions. We are home to no less than three major players in the biking industry, yet the majority of our trails are illegal. When visitors from out of town ask for tips on the best trails they are given in hushed tones, and the local trail maps contain just a fraction of what is available. This isn’t lost on the local mountain biking club or the shops, and they have reignited their efforts to change this. I am fortunate enough to live around the corner from an outstanding shop and have been able to trace the lineage of the City of Santa Cruz’s first sanctioned pump track that is emerging as a result of their efforts.
I heard that our city council was going to address the pump track at their meeting last week and jumped on the opportunity to join. After attending a contentious hearing not too long ago regarding a new multiuse trail that Mountain Bikers of Santa Cruz (MBOSC) was hoping to build I expected a full house and a dubious council. Interestingly enough, only about four-dozen people besides the council were in attendance. Mauro Garcia of the Parks Department declared his support of the project and stated that the city had been hoping a site would appear for a park (I was surprised by that). Chris of Another Bike Shop easily fielded the council’s questions and noted that one of our local heavy hitters, Santa Cruz Bikes was moving to a new location, directly across the street from the proposed park and had pledged their support (yee ha!) And then the crowd began to speak their support at the mic. As I turned I noticed three of my riding buddies had appeared with their kids in tow, there is one of our most important user groups. The council echoed the gallery’s overwhelming support and the motion to grant the permit was passed unanimously! Chris still has a few small hurdles before the digging starts, but he and the property owner are to be applauded for their efforts to date.
It is an exciting time here, and Shawna and I are eager to jump in and continue our support of the effort. Kudos to the City of Santa Cruz for supporting more outdoor recreational opportunities, Santa Cruz bikes for financial support, and Chris and ABS for the inspiration behind the effort. There are still opportunities to participate in the fun stuff, hopefully we’ll get shovels in the ground in the next 30 days. This is an exciting time to be part of the cycling community in Santa Cruz as we approach the opening of our first legal rider built trail (ever?) by MBOSC and we see our pumptrack get off the ground. Be a part of this genesis and join us soon. Trail advocacy has never been easier, or more fun, lets all get pumped up!
“Everyone I know loves the ocean. I mean the capital “L” kind of LOVE, the Love that’s unfathomable and ineffable, a fusion of respect, understanding, awe, sensuality and mystery”. His words are profoundly moving, and I remembered them immediately as I spotted him walking up to our table during the orientation phase of the International Annual Coastal Cleanup Day. Dave and I were serving as volunteer co-captains for Davenport Main Beach, it was early though certainly not ‘bright’ (the famous California coastal fog had clearly decided to park itself directly on top of us before dissipating a few hours later to reveal another glorious day), and of the 36 wonderful volunteers, there stood Dr. Wallace J Nichols. J is one of the world’s most recognized marine biologists with a passion for sea turtles and he leads marine conservation efforts globally, so it was a real honor to have him join our team, and what a team it turned out to be! J was accompanied by his beautiful daughters Grayce and Julia, and his lovely niece Ruby Hoy (she came all the way from Martha’s Vineyard just in time to help clean up the big mess on our beloved beach!).
Folks of every age, gender, and background arrived as the sun was rising behind the veil of fog, ready to make a difference, folks that feel what J calls that capital “L” kind of love for the sea. A large group of enthusiastic boy scouts showed up first and not a one of those young men considered picking up trash to be ‘gross’ or without merit. Their excitement was palpable and even though they were all quite young, they appeared fully cognizant of the fact that volunteers are truly the glue that binds a community together and that their mission that misty morning was of monumental importance. Everyone jumped into action and the results were disturbing in terms of how much trash littered our iconic coastline, yet we all came away with the feeling that we made a real difference for the denizens of the sea that we all have come to “Love”. Let us also remember what the ocean gives back to us, over 50% of the oxygen we breathe (thank you, phytoplankton…the beautiful plants of the sea)!
Davenport Main Beach – 233 lbs of trash; 141 lbs of recyclables
Monterey Bay National Marine Sanctuary – 16,800 total lbs of pollution
I once heard somebody say that volunteers don’t get paid, not because they are worthless, but because they are priceless. I believe volunteers are paid in 6 figures: S-M-I-L-E-S!! Dave and I met many amazing people and we were all stoked to be a part of the largest volunteer effort in the world. Hundreds of thousands of sea birds, marine mammals, sea turtles, and other species that call the ocean home will benefit from these efforts. Each and every one of us can make a significant difference. As Mother Teresa once said, “We ourselves feel that what we are doing is but a drop in the ocean, but the ocean would be less because of that missing drop”.
850 sites were cleaned, California’s largest volunteer effort to date! Looking at the bigger picture, it really is about so much more than picking up trash. It’s a chance for Californians to join like-minded people everywhere in expressing that “Love” for our oceans and waterways. It’s a few hours to share with our families, neighbors, sporting pals, and fellow inspired stewards from all walks of life, coming together to accomplish something paramount and noble on behalf of our environment.
Shawna Peak – Naturalist